Email Marketing that doesn't suck. How to successfully use email marketing to sell legal templates while building a cult following because the emails are addictive and fun.
Meet Bobby Klinck, a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through emails.
Bobby's emails have built a cult following because they're addictive and fun to read. In our conversation we talk about his book but also about:
- Why he left law to become an email marketing bada$$
- How to write fun and addictive emails
- the funny story on how he figured all this out
- the misconception about what marketing actually is
- How your favourite TV shows can help you write better emails
Now he has distilled his email wisdom into a snark-filled book titled Email Marketing That Doesn't Suck and of course his book reads like his emails... his personality jumps off the page as he makes an otherwise dry subject entertaining to learn.
I hope you enjoy this episode and if you find value in what Bobby and I are talking about, please share it with a business bestie because if you find value in it, they will too. 
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Bobby Klinck
is a Harvard Law Grad turned entrepreneur who built a thriving multiple six-figure business selling the most boring thing ever (legal templates) primarily through email. In the process, his emails have built a cult following because they're actually fun to read.
People have compared his sales sequences to "murder mysteries" that you just can't put down... and people actually email him concerned that they've missed something awesome on the rare weeks that he doesn't email his list.
Now Bobby has distilled his email wisdom into a snark-filled book titled
(*affiliate link) and his book reads like his emails... his personality jumps off the page as he makes an otherwise dry subject entertaining to learn.
